GFR says that HF and HM want us to love them.
George F. Richards, “The Twelve Apostles Today,” First Intermediate Sunday School Lessons: What It Means to Be a Latter-day Saint (Salt Lake City: Deseret Sunday School Union Board, 1944), 7
[Heavenly Father and Mother ] counting on you to honor them, to love them, and obey them. ‘Thou shalt honor thy father and thy mother.’