Forbes article that names Salt Lake City as #1 out of America's vainest cities.
Ruiz, Rebecca, "In Pictures: America's Vainest Cities" Forbes (Nov 29, 2007), Accessed April 15, 2021
It's surprising but true: There are at least 45 plastic surgeons practicing in Salt Lake City, or six per 100,000 people. This high number could be attributed to the University of Utah's School of Medicine, which offers residencies in plastic and reconstructive surgery.
Spending habits: Locals also spend more on cosmetics purchases at the grocery store than their peers in cities of similar size, according to Information Resources, a research company that tracks cosmetics and toiletries sales. In the last year, residents spent $2,207,450 worth on hair coloring, $116,478 on hair growth products, $2,512,081 on facial cosmetics and $4,416,067 on skin care products. In Oklahoma City, which has a slightly larger population, shoppers spent $172,080 on hair coloring, $9,323 on hair growth products, $190,820 on facial cosmetics and $402,956 on skin care products.
. . . we calculated the number of surgeons per 100,000 people. We've also collected data on cosmetic shopping purchases in eight of the 10 cities in the last 52 weeks ending Nov. 4, 2007, which was provided by Information Resources, a research company that tracks cosmetics and toiletries sales. Note that these sales reflect purchases made only in grocery stores and not in department or chain stores like Sephora.